The MSc in Innovation, Technology & Culture is an interdisciplinary postgraduate programme that bridges digital arts and culture with technology, innovation, and entrepreneurship. Its mission is to open access to the processes of technology development and content production, equipping students with the training, tools, and entrepreneurial mindset to design and develop innovative products, services, and solutions that address social, environmental, and business challenges.
Open Participation. Human-Centric Innovation. Entrepreneurial Impact.
Innovation should not be limited to a few. Technology and content creation must be accessible, inclusive, and open to diverse voices, disciplines, and perspectives, especially when addressing complex global challenges such as climate change, inequality, migration, housing insecurity, and the societal implications of artificial intelligence.
The MSc in Innovation, Technology & Culture is built around the idea that democratizing technology development and content production enables more responsible, creative, and entrepreneurially viable forms of innovation.
The learning journey follows a shared trajectory (Σχήμα): access → participation → creation → validation → impact
Always placing people, communities, and cultural contexts at the centre, ensuring that technology remains a means for empowerment, not an end in itself.
Learning takes place through open studios, collaborative workshops, and experimentation with creative and emerging technologies, including AI, digital media, XR, and biodesign. At the same time, students critically examine the ethical, cultural, social, and environmental dimensions of innovation.
The programme is ideal for:
What matters most is the willingness to participate, collaborate, and create across disciplines.
Graduates of the MSc in Innovation, Technology & Culture will be able to:
The MSc in Innovation, Technology & Culture is offered by the Athens University of Economics and Business, in collaboration with New York University, within a dynamic academic and innovation environment that connects research, entrepreneurship, and creative practice.
Open labs. Creative studios. Acceleration in action. The MSc combines studio-based courses & creative technology workshops, open innovation and acceleration modules, collaborative projects with external partners from cultural, creative, and technology-driven sectors, and a final thesis or professional internship. Students are encouraged to experiment, fail, iterate, and reflect within a supportive innovation ecosystem.
